Designing a Dream - Fashion Series pt. 2

Ever wonder how fabrics are hand-stitched and pleated into clothes we wear?  Babette's designers share this fascinating look at how it's done at their Oakland, CA workshop. (video by One Hundred Seconds) 

In Part 2 of my fashion series, designer Josephine Tchang shares why she's so passionate about Babette's signature textured garments PLUS an exclusive giveaway!

Shay:  Babette has been making fashion news since the 1960's - what's the secret to your success?

Josephine:  We produce clothing nobody else does. Our garments are not mass-produced - every piece has a story.  We also use very unique textiles.  We look for the best fabrics all over the world to find what works for our brand. 

We always try to improve our designs.  I have to ask, "How am I going to give my customer a fresh take and give her a fresh color story?"  We might be able to sell a pink color this season but next season it might be a mint color or it might be colors and textures combined in new ways. 

Josephine (l) and Babette buy fabrics in Paris

Shay:  What are some of your favorite pieces? 

Josephine:  I love the pleated pieces.  We actually buy the fabrics flat and create the pleats and textures ourselves.  I'll wear one of our pleated dresses as a tunic with skinny jeans for work, then at night take off my jeans, add heels and a handbag and I'm ready for dinner.

Babette's Santa Monica, CA store

Shay:  How has opening more stores affected the brand?

Josephine:  Opening stores in warmer climates like Santa Monica (California) and Santa Fe (New Mexico) definitely plays a role in the direction of our line.  Designing for Los Angeles is different than designing for New York.  As a general trend, clothes are more form-fitted, more colorful and playful.  As a designer, you have to listen to your customer so our line has diversified.
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Fasion designers work a year in advance so Josephine is already creating clothes we'll see on the runways soon.  Find out what inspires her designs in part 1 of 'Designing a Dream'  here.

FACEBOOK GIVEAWAY!
Babette has designed a one-of-a-kind scarf for a lucky fan!  To enter, simply like my new Facebook page and share today's post.  Sorry, this drawing is closed.

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